For the first part, there is (of course) a Boolean search technique. So, your task is to find the people that are looking for a product or service like yours and to gently approach them. They look at reviews you’ve collected and responded to, vet different providers, compare prices, and more. People ask the online community to help with any kinds of purchases―there are no exceptions. They share their opinions on literally everything, get into conversations about everything, follow brands, rate brands, ask for advice, give advice, and they look for products and services online. People use social media for all kinds of things―as you might’ve noticed. Identify terms your potential customers are using online In the following example, were using Boolean search techniques to find consumers who are searching for a social listening tool (very meta, I know)-but this method can be used for any business, service, product, or industry. Social listening―the one that includes Boolean search, of course―provides marketers with techniques for finding “hot” leads online. There are never “enough” leads and there are never enough methods to find them. Lead generation is one of the most demanding marketing tasks. Using Boolean search techniques to find hot leads online In a social listening tool, it looks like this: If you choose to use ++ “L’Oreal”, you’ll only get mentions of that exact keyword. So, if you’re searching for mentions of “L’Oreal” you can use + “L’Oreal” to make sure you also get results of “l’oreal”, “L’oreal”, “l’Oreal”. ++ “ ” takes into account special characters, punctuation, and lower and upper cases of your keyword. + “ ” ensures exact match search takes into account special characters and punctuation of your keyword (this is normally ignored) but ignores lower and upper cases. To create punctuation and/or case-sensitive Boolean query, you’ll need operators: +“ ” and ++“ ”. For such names, you need Boolean search to make sure all brand mentions are found. Examples include “L’Oreal”, “more & more”, “H&M”, etc. Some brand names include punctuation and are case sensitive, which is not default for social listening tools. Find mentions of brands with complicated names You might, however, have to add some other words to the query once you run the first search and realize you didn’t think of some other words that signal that the document is about apple the fruit. With this search query, you can be sure that the results you get have nothing to do with apple the fruit ― only Apple the brand. By combining Boolean operators you can create very specific search queries. Boolean algebra presented there is applied in programming languages and used in search engines.īoolean algebra consists of Boolean logic operators such as AND, OR, AND NOT, etc. What is Boolean search?īoolean search is named after George Boole, an English mathematician from the 19th century who developed an algebraic method described in “The Mathematical Analysis of Logic”. While that may sound a little overwhelming, with the help of specialized tools, you can actually mainstream the process of collecting and responding to comments and feedback. Simply put, you are “listening” to what the internet is saying about your business so you can gain valuable insight, obtain helpful feedback, and stamp out potential wildfires. In fact, you’d probably like to know who’s talking about you and what they’re saying, right? Enter social listening. If that comes as news to you, you’re not alone. How strong is your online presence? Find out in 90 seconds with the free LOCALiQ Website Grader! If you have any online presence in your market at all, customers are more than likely talking about you on social media platforms, websites, blogs, review sites, and anywhere else they get together to share opinions and ideas. Social listening goes far beyond the realm of social media platforms. How to put the two together to find hot leads online.5 Boolean search techniques to improve your social listening. What exactly defines Boolean search and social listening.However, for Boolean search to do all that, you need techniques.
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